Starbucks has been using reinforcement learning technology - a type of machine learning in which a system learns to make decisions in complex, unpredictable environments based upon external feedback - to provide a more personalized experience for customers who use the Starbucks® mobile app. Making recommendations more relevant with reinforcement learning “Everything we do in technology is centered around the customer connection in the store, the human connection, one person, one cup, one neighborhood at a time.”Īt the Microsoft Build 2019 conference, Microsoft CEO Satya Nadella recently demonstrated how Starbucks delivers its signature customer experience with new technologies. Their inventiveness and intellectual curiosity are matched by their dedication to enabling the Starbucks experience, and this is increasingly critical to how technology has to show up for us,” says Gerri Martin-Flickinger, Starbucks executive vice president and chief technology officer. “We have a world-class team of technologists engaging in groundbreaking innovation each day. With the help of Microsoft, Starbucks is creating an even more personal, seamless customer experience in its stores by implementing advanced technologies, ranging from cloud computing to blockchain. The process may look like a simple everyday scene, but it is carefully orchestrated to serve Starbucks’ more than 100 million weekly customers. Walk into a Starbucks store anywhere in the world and you’ll encounter a similar sight: coffee beans grinding, espresso shots being pulled and customers talking to baristas while their coffee order is hand-crafted.
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